Poseidon Coffee Branding & Package Design

About The Brand:
Poseidon Coffee is a bold Canadian coffee brand inspired by greek mythology. To match the bold flavours, bold colours, illustrations and eye catching text was needed to successfully reach the target audience.  Each flavour in the 3 blend collection was made to be distinct and easily recognizable with large illustrations and well contrasted colours.

The Concept and Process:
I started the process by researching creatures from greek mythology and creating a series of sketches. For the logo a icon that was bold and recognizable would fit the brand perfectly. Going down the less complicated route and selecting a well known tool of the god was the right way to go. We wanted the consumer to see the icon and immediately associate it with Poseidon. After sketching several versions of the trident the final version was selected. Once completed a matching bold palette was chosen.

Business Goals:
The goal of the brand was to reach new consumers with their product and stand out on the shelf. With the bold design on the pacakge the coffee will stand out against competitors such as Folgers, Nestle and Tim Hortons. Through research I found that Poseidon Coffee's main competitors stuck to branding colours and a majority of the packaging was in the colour red and included little to no illustrations. The bag design guaretees that the brand will stand out on the shelf.

Target Audience:
Age: 25-45 Gender: 50% female and 50% male Education: Diploma minimum
Psychographics: Married, Social, Buys Canadian, Professional
Geographics: Ontario Canada